Tag Archives: Ad Fraud

Digital advertising is one of the sources of revenue for both the advertisers and indeed the publishers/affiliates. Knowing the targets of cyber criminals in the processing of the Ads is very important in the early detection and thus, prevention of ad fraud

Ad Fraud Detection and Prevention Mechanisms

Overview Digital advertising is one of the sources of revenue for both the advertisers and indeed the publishers/affiliates. Knowing the targets of cyber criminals in the processing of the Ads is very important in the early detection and thus, prevention of ad fraud While advertisers earn revenue from the increased traffic to their websites which… Read More »

Ad Fraud: A must know by both Advertisers and Affiliates

Digital Advertising overview Digital advertising span media formats and encompass such modes as text, image, audio/podcast, and video. Digital marketing has grown and continues to grow in importance because it is an effective means of connecting various types of businesses with web users/visitors/customers when they are online. As such, companies, businesses, drop shippers, etc., invest… Read More »